Corner+Market+Project

Corner Market

**__Purpose of the "Corner Market" Final Project__** The Corner Market project will be a final project to our marketing unit. At the beginning of the unit students will form groups which will later turn into their own companies. During the unit the different companies will have to design a single product, market that product, and eventually sell that product at the Corner Market (date still to be determined). Companies will have to keep track of all income and expenses throughout the unit on an excel spreadsheet.
 * __Things you will be graded on__**
 * **Look of the booth / Advertising** - What marketing strategies did you use in designing the booth? How are you appealing to your customers? Overall look of the booth must represent your company...and it must attract the customers.
 * **Type of product** - Is it selling? Why did you pick the product?
 * **Pricing strategies** - Is it priced right? . . . is it too high / low? Where did you come up with the price point?
 * **Selling Techniques** - How is your customer service? Are you attracting customers? How?
 * **Organization** - Is there a flow with the booth? or is it very hectic an crowded? How stressed are you?
 * **Music and Entertainment** - You can provide music and entertainment to attract more customers, but you must explain why you chose the specific music or piece of entertainment.

**__ Booth Rental __** Like in the real world, each company will have to pay a rental fee for the day. The fee will be $5 which will go towards future Ethos projects

If your company sells and makes a profit, then your team members will split the money evenly. Remember though that you have to pay back all your expenses first which should be explained on your excel spreadsheet.
 * __ What happens if we make a profit? __**

You will be writing a Reflection Essay that should answer the following:
 * __After the Corner Market__ **
 * The steps that led up to the Corner Market
 * What you learned from this unit
 * What things worked well on selling day
 * What things needed to be changed
 * Overall experience working with the team